In This Episode Of Business Lunch: We open our consulting for equity playbook right after wrapping a real $50,000 half day consult. They walk through the exact process step by step: getting the leadership team aligned on the problem to be solved, the 1 3 1 framework, the report of findings, and how to get buy in without losing the room. If you consult, this is a process you can run tomorrow. If you own a company, it works just as well as a self consult.
Chapters:
0:00 A real consult opens the playbook
1:00 Consulting for equity and the half day consult model
2:24 The client and the four times sales goal
5:21 Step one is alignment on the problem to be solved
6:25 Keep doing, stop doing, start doing
10:22 Value drivers and the theory of constraints
17:22 The 1 3 1 framework and the report of findings
22:26 Send recommendations before the meeting
24:52 Leads, conversion, and the ICP trap
34:18 The awareness scale and where the ads were aimed
38:36 Handling pushback without attacking the person
44:15 Agree, disagree and commit, or recuse
Listen to Business Lunch:
Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104
Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZ
Follow Roland Frasier:
Instagram: https://www.instagram.com/rolandfrasier/
LinkedIn: https://www.linkedin.com/in/rolandfrasier/
TikTok: https://www.tiktok.com/@rolandfrasier
Facebook: https://www.facebook.com/RolandFrasierPage/
Everything else: https://msha.ke/rolandfrasier/
Follow Ryan Deiss:
Instagram: https://www.instagram.com/ryandeiss/
LinkedIn: https://www.linkedin.com/in/ryandeiss/
Visit: https://www.scalable.co