Episode 20: A Golden Formula to Make Your Message Resonate, with Craig Clemens.

A Four Step Strategy for Writing Copy That Always Works.

Would you benefit if your copy and your conversations always resonated and had the desired impact? In order to get someone’s attention, you have to address them in a way that’s based on something they can relate to.

Craig Clemens (Writer, Influencer & Entrepreneur) explains his IMPACT ARCS method that aligns you with your customer and gets the results you want.

Listen in for Craig Clemens’s Four Step Strategy:

A(sk) a ‘Yes Question’.

R(eveal) that YOU have been there (and that the truth of the situation was the beginning of the critical thing YOU learned that is going to help THEM. 

C(all) out your Discovery.

S(end) them to DO something. (This is your call to action, and the desired impact of your interaction).


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