In this episode, you will be inspired as Yanik Silver talks with our host Roland Frasier. Listen and glean takeaways and insights from someone that Roland refers to as ‘one of the best networkers and marketers you would ever run across”.
Yanik Silver has been called “a thread that runs through the fabric of the online marketing community,” a Maverick Mischief-maker, and a Galactic Goofball. He ‘redefines how business is played in the 21st century at the intersection of more profits, more fun, and more impact’.
If you’re looking to make your entrepreneurial journey more meaningful and more fulfilling, this episode is a great starting point.
Yanik is the author of Evolved Enterprise, and the founder of Maverick1000, a global network of top entrepreneurs & visionary entrepreneurs making a difference in the world without taking themselves too seriously.
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What is The Evolved Enterprise™?
It’s a way to go from merely a transactional business to a transformational one and even a transcending business. It’s about creating a venture that authentically comes straight from your true essence, wrapped around a meaningful Cause (your WHY or impact), and then develops the community.
“If you can apply direct marketing to a company that has amazing potential to do good, then it just turbocharges it…if you look at companies that have a greater purpose and meaning across the S&P 500, they outperform by 1400% over a 15 year period”. Yanik Silver.
Listen Today For
- The full scoop on Yanik’s robust Entrepreneurial journey.
- How Yanik went from cold-calling Doctors at age 16 to his first million-dollar product.
- The turning point that leads him to what he’s passionate about now.
“And then, about 11 years ago, I asked myself a straightforward question, which is, am I happy? Would I be happy doing what I’m doing ten years from now? And the answer was no, which led me to this whole other exploration of how to connect your head, your heart, and your heart purpose”. Yanik Silver.
- His tried and tested networking philosophy.
- The Seismic shift that’s been happening in consumer buying behavior.
“Customers want to buy from companies that have a greater purpose, greater meaning, and they’re willing to either spend the same and change brands, or change whatever company they buy from, and they’re even willing to spend more.” Yanik Silver.
How You Can Turn Your Company Into An Evolved Enterprise
- Understand that you can.
- Start with you.
- Determine the cause. What do you care about?
- Determine the model.
Listen for Yanik’s examples of different models companies are using, and so much more!
“I think it’s really exciting that we get to use our head, which is our marketing side and business side, to develop all those pieces that we’ve already got and then use our heart, which is how do we want to make a difference in the world?” Yanik Silver.
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