With customers now needing hundreds of touch points before they are ready to make a purchase, how do we come up with endless ways to approach them without just hounding them and driving them away? In this short but smart episode of Business Lunch, Roland Frasier gives us the inside scoop on what he and his partners do.
They analyzed 4 years of data from over a billion emails a year, hundreds of millions of clicks, a lot of split testing and hundreds of millions of dollars in sales. The result is this messaging matrix that you can glean from and apply to your business.
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