Episode 61: What Do Your Prospects Really Want? With Roland Frasier

No One Wants a Drill, What They Want Is A Hole

In this slightly different episode of Business Lunch, Roland talks with us about an insight that smart marketers and successful entrepreneurs have understood for decades.

A great reminder for whenever you’re

• Thinking about or reviewing your marketing.

• Optimizing an Ad.

• Trying to figure out how to make your product better.

“What you’re trying to do is let them know that your product is a conduit, a means to them achieving what they want. Really focus on the end result” – Roland Frasier

Visit RolandFrasier.com

Mentioned in this episode, ‘The Innovators Dilemma’ by Clayton M. Christensen

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