Episode 199, High-Ticket Courses, The Mini-Webinar And The Power Of A Direct Offer, With Joel Erway

If semi-retirement sounds perfect to you, this episode is a must-listen.

Roland Frasier and Joel Erway talk through exactly what he does with his clients, and the strategy that has generated over $50,000,000. He works 4 hours a day, four days a week, and yet, he’s a Solopreneur with a 7-figure business (actually, two companies now). 

But it wasn’t always this way. One night, he was lying in bed, worrying about where his next leads would come from, and he came up with a new strategy for selling offers. They talk about this strategy in the episode today.

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Listen For

  • How to turn a $500 course into a $10,000 course
  • How to use a Mini-Webinar to recruit your dream clients.
  • Why you can’t just swipe and deploy someone else’s offer.
  • How to make and validate an Irresistible Offer.

“You can oversell your promise, and it will push people away. So it has to be that delicate balance of making a promise that’s believable and realistic”. Joel Erway.

  • When a Sales Funnel is the worst thing you could do (just make the dang offer!)

“If people don’t want what you have to offer, that’s stage one, in my opinion. I’m not trying to rewrite the rule book of marketing. I’m just trying to put it in the right order for people who are struggling to generate leads…So I’m all about sales before marketing in this type of framework“. Joel Erway.

  • Which Segment Of Your Market Should You Go After First? 

“There’s always a segment of your market that has tried something and failed at it, and that’s who you need to go after first because they need the least amount of educating to be convinced on whether or not they should work with you.” 

And more!

Mentioned In This Episode

Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and we’d also like to thank our partner, Conversion Fanatics, for their support. Go to ConversionFanatics.com for a free proposal today and tell them we sent you – because traffic without conversions is just sad!

Books

How To Create An Irresistible Offer

Joels’ Companies

The Webinar Agency 

High Ticker Courses 

Find and Follow Joel Erway

Joel Erway 

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Through his Website  

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