Episode 457: The Strength Of A Personal Brand

In this episode of The Business Lunch Podcast, Roland Frasier and Ryan Deiss dive into two recent negotiation experiences and share valuable insights on how to handle offers and negotiations effectively.

The two discuss a negotiation where they received an offer that didn’t align with their expectations. Instead of reacting negatively, they emphasize the importance of starting with gratitude and acknowledging the value in any offer.


“You either need to pick a path. You’re either always there everywhere or you’re missed when you’re gone.”

“The decision to have a personal brand or founder brand is a decision to show up at least once a week.”

“The strongest brands aren’t always there, but you miss them when they’re gone.”


  • 00:00: Introduction
  • 03:19: Building A Personal Brand 
  • 06:02: Building A Audience
  • 12:32: Business Vs. Fame
  • 15:37: Making Content
  • 21:31: Brand Path
  • 23:45: Packaging Your Ideas
  • 29:17: Don’t Miss Out On Good Content


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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

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