Episode 514: The Investor Mindset for Business Mastery

Welcome to the Business Lunch podcast. In this episode, we explore what it truly means to position yourself as an investor in the business world, regardless of the size of your bank account. In this power-packed episode, we unlock the strategies and mindsets that separate the savvy entrepreneur from the everyday business owner. We talk about how leveraging not just capital but also your unique resources, network, and skills can significantly amplify your impact and success.  


“The truth is that most savvy investors don’t bring a bunch of cash to a deal. The easiest thing you can do is bring cash to a deal. But that’s also the riskiest thing you can do because your cash could be lost.” 

“Capital also means other resources that companies want and need… Anything that you can bring… is capital. And if you’re someone who can bring those resources, that capital to a company, you are an investor.” 

“Working above the business is when you are no longer thinking about how do I sell the product or service… You’re thinking of the business itself as your product.” 


  • 00:00 – You Are an Investor: Redefining Capital
  • 01:00 – Positioning Yourself as an Attractive Investor
  • 02:30 – Capital Beyond Cash: Resources You Can Offer
  • 03:45 – The Power of Networking as Capital
  • 05:00 – Building Your Investor Identity Online
  • 06:00 – The Misconception About Wanting Cash
  • 07:00 – The Entrepreneurial Myth: Working ON vs. IN Your Business
  • 08:00 – The Ultimate Position: Working ABOVE the Business
  • 09:00 – The Business as Your Product: A Shift in Perspective
  • 11:00 – The End Goal: Building and Selling the Business


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