Episode 523: Is Your Social Media Strategy Outdated? Why Engagement Isn’t King (and What Actually Is)

Welcome to a new episode of Business Lunch. Is your social media strategy stuck on repeat? Let’s talk about why your social media strategy needs a makeover. Join Ryan Deiss and me as we dissect the latest social media trends. Forget the follower frenzy – we’re going to discuss why engagement might not be the golden ticket anymore. Discover how savvy businesses are shifting gears, focusing on private interactions, and thriving in the new social media era. Learn how to adapt your strategy for success, because in this episode, we’re serving up actionable tips to help you navigate the ever-changing social media world. 


“It’s fascinating, isn’t it? The idea is not to try to do it yourself. Your idea is not to do it by yourself.”

“So what we’re seeing is that social media I think people are starting to realize that if I post and I’m a nobody nobody’s gonna see it. So what’s the point?” 

“You ain’t that good. So you’re probably not going to win organically especially in a post follower world when this whole game is no longer about build followers.”


  • 00:00 – The Shift in Social Media
  • 00:47 – Welcome and Introduction
  • 01:46 – Engagement vs. Readership
  • 03:30 – The Misconception of Engagement
  • 05:15 – Social Media for Web Traffic
  • 07:28 – The Challenge of Content Creation
  • 09:05 – Evolution of Social Platforms
  • 10:00 – The Middle Influencer Dilemma
  • 18:33 – The Dual Role of Social Media
  • 26:49 – Future of Social Media Platforms

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