Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss have a discussion about the genius behind Duolingo’s marketing strategies. From the brand’s bold use of emotional blackmail to keep users engaged to the fine line between effective persuasion and manipulation, this conversation unpacks the lessons that all marketers can learn. Discover how to balance brand personality, customer retention, and ethical marketing, with insights drawn from one of the most successful language learning platforms in the world.
Highlights:
“The best marketers and businesses lead, even when it means taking arrows.”
“Is it unethical to manipulate your audience if it serves their best interests?”
“Duolingo’s brilliance lies in making you feel like you’ve failed – in the best way.”
“A brand’s personality can make or break its connection with customers.”
TIMESTAMPS
- 00:00 The Power of Leadership in Marketing
- 01:04 Welcome and Catch-Up
- 02:09 Duolingo’s Unique Brand Personality
- 05:35 The Ethics of Manipulative Marketing
- 10:16 The Fine Line Between Encouragement and Manipulation
- 16:08 Defining Success for Your Customers
- 20:37 Guilt and Shame in Marketing
- 24:47 Earning the Right to Push Your Customers
- 29:14 Differentiating Your Brand’s Personality
- 35:45 Applying Duolingo’s Tactics to Your Business
