Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into leveraging YouTube for business growth, highlighting strategies that avoid the typical creator grind. They discuss the importance of producing a ‘pillar content’ video that encompasses the essence of their message and using it as a lead generation tool. They also explore the efficient use of discovery ads to increase content reach without overwhelming content production demands.
Highlights:
“You don’t have to post all the time, but you do have to do what they’re unwilling to do, which is to spend some advertising dollars.”
“We’re not purely dependent upon the algorithm to make sure if we ever pause, then it goes away.”
“It’s truly amazing what can happen when you step out of the day-to-day.”
“If you’re a business person, you’re not a YouTuber, and you’re not a creator, and you want to give YouTube a shot… what’s the one piece of content you wish everybody saw before they talked to anybody in your sales team?”
TIMESTAMPS
- 00:00 – Introduction to YouTube Struggles and Strategies
- 01:52 – The Merit of Consulting and Content Creation
- 03:53 – Approaches to Social Media and Content Impact
- 05:57 – Special Event Announcement: Get Scalable Live
- 10:15 – Detailed Discussion on Content Strategy and YouTube
- 12:43 – Deciding on Pillar Content for Business
- 16:22 – Relaunching with Optimized Content
- 20:00 – Driving Traffic with Discovery Ads
- 22:24 – Analyzing Budget and Audience Impact
- 25:28 – Sustaining Business through Strategic Ad Spending
