Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive into the real challenges facing small and medium-sized businesses today, cutting through the marketing spin of industry reports. If you’re a business owner, entrepreneur, marketer, or anyone interested in practical strategies for growth, customer acquisition, and leveraging AI, this episode is for you. Tune in for candid insights, actionable advice, and a few laughs along the way.
Highlights:
“I’ve never once in my entire life heard a small business owner use the word ‘resilience.’”
“If your offer is confusing, it’s not going to work, simplicity wins right now.”
“AI is the single biggest disruptive event any of us have ever experienced.”
“Let people buy the way they want to buy.”
Timestamps:
- 00:00 – Introduction
- 01:36 – Salesforce Report: Hype or Help?
- 03:57 – Do Business Owners Really Say ‘Resilience’?
- 05:14 – AI Adoption: Fear of Losing the Human Touch
- 07:38 – What Are the Real Top Challenges?
- 11:07 – How Macroeconomics Impact Sales
- 15:23 – Simplifying Offers for Better Results
- 17:41 – Creating a ‘Happening’ to Re-Engage Customers
- 21:05 – AI-ifying Your Business: Pivot or Perish
- 28:04 – Acquisitions: The Private Equity Playbook for SMBs
