Episode 13: How to Compete When ‘There is Nothing New Under the Sun’ With Ryan Deiss

In this meeting of two great minds we get to know Ryan Deiss’ origin story – which as you will hear, is thoroughly intertwined with the genesis of digital marketing.

Ryan introduced and popularized many of the digital selling strategies that modern companies now take for granted. His company, DigitalMarketer, is the leading provider of digital marketing training and certifications. As we listen through this conversation we get an understanding of what it takes to stay ahead of the competition and Ryan hones in on some clear approaches that will work today.

Ryan and Roland chat about everything from his current direction to his favorite wines, his faith and how he keeps up on marketing and culture, as well as how he scopes out opportunities and spots those ‘un-met needs’.

 

 

 

In this episode you will learn:

  • How listening to ‘normal people’ (as opposed to entrepreneurs and marketers) will help you find ‘un-met needs’.
  • How to compete and have a seat at the table when there is ‘nothing new under the sun’.
  • How you need something to sell in order to give people value.
  • How to read and research in a way that undergirds successful business ventures and sound philosophies.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Follow @RyanDeiss on Twitter

Find Ryan on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! You can also follow @BizLunchPodcast on Twitter.

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