Episode 266: Don’t Rent Your Traffic: Own It, With Roland Frasier

‘Paid Media’ is a vast industry in marketing today. But have you considered that you’re “renting” that traffic? 

And there’s an alternative?

If you’ve ever asked how you can find more customers or how you can reach your ideal customer, this episode will open your eyes to a new way of doing just that. 

You get to be a fly on the wall (for a few minutes) in an EPIC workshop with Roland Frasier. He breaks down some strategies based on the core principles that he stands by in all of his businesses:

Don’t build your business on someone else’s property. Don’t build your business on someone else’s platform.

Top Takeaway:

Paid Media is one way to go. But it’s better to ‘own’ your traffic. 

“It’s better to own, not rent your traffic whenever you can, because if you’re renting traffic, you’re paying rent on it constantly. Whereas if you own it, you have it forever, right? And if you’re renting it, you’re always subject to the risk that somebody else is willing to pay more rent than you, and then you lose it. So it’s better to just control it right from the start”. Roland Frasier.

How do you do that? 

Listen as Roland breaks down a list of sources for “$0 Traffic” and the steps to take using the acquisition strategies he teaches in the EPIC program.

“It’s relatively easy to buy sites in the $500 to $1,500, $2,500 range that are very valuable to you, but they’re not producing that much income for other people”. Roland Frasier.

What Is EPIC?

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, click here

Alternatives To Paid Media 

“These are all up for sale.” Roland Frasier

  • Groups

For example, Facebook groups, LinkedIn groups, associations, meet-up groups, masterminds, slack groups, and networking groups.

“Any aggregation of people around a common interest.” Frasier

  • Social accounts (YouTube Channels, Instagram accounts, Facebook Pages, Pinterest Accounts, and more).
  • SEO sites (Anything that is ranking on google, including websites, certain pages of sites and blogs, and blogs). 

“You can go to Google analytics, and once you see that they’re ranked up at the top, you can reach out to them and say, I’m interested in advertising. That would be the first approach that I would do… and then you get a conversation, and then you ask, You ever thought of selling?” Frasier.

  • Other people’s lists

For example, lists of customers, lists of affiliates, list of developers or coders, lists of newsletter subscribers, opt-in lists, and pixeled lists.

  • Other people’s whole accounts (like an Alibaba account).
  • Other people’s product listings (like on Amazon, eBay, or Etsy)
  • Intellectual property 
  • Shows and Podcasts (including trade shows, conferences, expos, radio shows, summits, syndicated radio, and Sirius radio shows).

“Just ask yourself, who’s got my customer? Who’s got a lot of my customers? Then buy those things”. Roland Frasier

Listen to this show on Apple Podcasts or your preferred podcast platform.

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Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

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