In this episode of Business Lunch with Roland Fraiser, he engages in an insightful conversation with guest Kane Minkus. Kane shares his journey from being relatively unknown to becoming a successful speaker on stages worldwide. Together, they delve into the intricacies of the speaking industry and the art of responsible selling.
Kane emphasizes the importance of hustling and seizing opportunities, even when closing deals might not come naturally. He highlights the significance of delivering value while learning the art of effective selling. Kane emphasizes the need to teach audiences while simplifying presentations for accessibility.
The discussion shifts to the role of promoters in the speaking industry, revenue splits, and partnerships with global promoters. Kane sheds light on their experiences and the strategies they employed to navigate the challenges brought about by the COVID-19 pandemic.
They delve into the initial frustrations of transitioning to virtual webinars and the subsequent process of building a professional studio for a more engaging online experience.
The episode also explores the dynamics of pricing online events and the adjustments made to adapt to the shift from offline to virtual. Kane reveals their preference for higher volumes of attendees to foster energy and engagement, enabling them to identify suitable candidates for mentorship and investment programs.
The conversation further uncovers Kane’s unique business model, which focuses on partnerships and investments in various industries, including services, physical products, and their upcoming venture into the tech industry.
Join Roland Fraiser and Kane Minkus in this episode as they provide valuable insights into the journey of a successful speaker, the challenges of adapting to virtual events, and the evolution of a business model that transcends traditional education.
TIMESTAMPS
- 00:00: Introduction
- 05:23 Identifying Partners
- 13:21: Delivering value
- 19:34: Closing The Deal
- 21:58: Live events & The Pandemic
- 27:23: Virtual Summits
- 34:25: Challenges Of Planning
- 43:54: Take The Leap
HIGHLIGHTS
“The virtual event landscape has forced us to reimagine the way we engage with our audience, and it’s crucial to create an immersive online experience that captures their attention and keeps them coming back for more.”
Transitioning from live events to online summits required us to rethink our revenue model. We had to find new ways to monetize our virtual platform, such as exploring sponsorship opportunities and offering premium content packages.”
“Building a dedicated studio for our online presentations was a game-changer. It allowed us to elevate the production quality and deliver a more professional and captivating experience to our attendees. Investing in the right technology and infrastructure is key to standing out in the virtual event space.”
CONNECT
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RESOURCES
• 7 Steps to Scalable workbook
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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
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