Episode 432: From the Gridiron to the Boardroom: Emmitt Smith’s Entrepreneurial Journey

In this episode, Emmitt Smith, the legendary running back and former NFL player, takes the stage for an insightful conversation on his journey as an entrepreneur. Roland sets the stage by highlighting Emmitt’s remarkable achievements on the football field and introduces him as not just a sports icon, but also a true professional and entrepreneur.

The conversation dives into Emmitt’s early entrepreneurial endeavors, starting from his childhood days when he would cut grass in the neighborhood to earn money for personal expenses. He shares how his exposure to a family friend’s construction business sparked his interest in entrepreneurship and how he started envisioning a life beyond the game of football.

Throughout the episode, Emmitt’s entrepreneurial spirit shines, and he reflects on the valuable lessons he learned along the way. The episode provides a unique perspective on the intersection of sports and entrepreneurship, highlighting Emmitt Smith as not only a football legend but also a savvy businessman.

Join Roland Frasier & Emmitt Smith on this captivating episode as they share their  entrepreneurial journeys and offers valuable insights into the world of professional sports and business.


  • 00:15: Introduction 
  • 05:12:  The Start Of Emmitt Smith’s entrepreneurial journey
  • 10:10: Scholarships and financial aspects of college.
  • 14:11: Time With Jerry Jones
  • 15:27: Magic Johnson’s Footsteps
  • 22:47: Development Deals 
  • 32:26: Real Estate Opportunities 
  • 36:53: The World Of Sports Memorabilia 
  • 41:58: Apple Vs Android 
  • 48:57: Attitude 


  • Ask Roland and Ryan a question HERE.


• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: https://www.tiktok.com/@rolandfrasier

 📸  Instagram: https://www.instagram.com/rolandfrasier/

📱 Facebook: https://www.facebook.com/RolandFrasierPage/

💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ 

Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

You can also find other content by Roland on:

The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

Mentioned in this episode:

Get Roland’s Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

We’re so glad you’re here.

We're listening! Writing us a review not only helps us improve the show, but it helps other high level entrepreneurs like you to find us. Thank you!

Sign Up For News & Exclusive Opportunities