Episode 442: Mastering Personal Development: Chip Wilson’s Journey to Success

Welcome to another episode of Business Lunch with Roland Frasier, where success secrets are shared over a table of tactical strategies. In this episode, Roland invites guest Chip Wilson, the visionary entrepreneur and founder of iconic brands like Lululemon, to discuss the power of authenticity and goal-setting in achieving success.

Chip reveals how the Law of Attraction from Brian Tracy played a crucial role in attracting like-minded individuals into his life. He shares the importance of associating with successful entrepreneurs and how these connections can positively impact your journey to success.

Discover the transformative power of adaptation and how it can create a shared language within a company culture. Chip takes us back to his competitive swimming days and shares a valuable lesson he learned about giving 100% right from the start, leaving no room for regrets.

The conversation delves into Chip’s journey of personal development and the development of his teams, where he curated the best concepts from top self-help books into a two-week training program. He also discusses the significance of being authentic about one’s authenticity, embracing failures, and striving to be better every day.

Get inspired by Chip’s insights on maintaining authenticity in the face of criticism and navigating social media’s impact on personal and brand reputation. He emphasizes the importance of standing firm on core values while continuously documenting and communicating your company’s mission to stay relevant and engaging in a dynamic market.

If you’re looking for an episode packed with wisdom, experience, and practical tips on building a successful life and business, tune in to this captivating episode with Roland Frasier and Chip Wilson.


“I never want to be laying on my deathbed thinking I only gave it 98%.”

“The manifesto on the side of the Lululemon bag was the number one reason people were coming to work for us.”

“Sticking with authenticity and documenting the company’s stand on diversity and pay equity is really important.”


  • 00:00: Introduction
  • 01:32: Importance Of Setting Goals
  • 6:49: Giving It 100%
  • 13:34: Sports & Fitness
  • 20:44: Authenticity
  • 27:57: Diversity 
  • 32:56: Vertical Retail
  • 38:16: Bootstrapping
  • 43:32: Innovation


  • Ask Roland and Ryan a question HERE.


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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

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