Episode 459: Roland Frasier & Jay Abraham | The Cheat Codes

Join host Roland Frasier and guest Jay Abraham in this episode of the Business Lunch Podcast as they unveil a treasure trove of strategies to enhance your business! 

Drawing from their forthcoming book, the dynamic duo explores advanced methods to propel your business forward.

Discover the three rapid ways to expand any business: gaining more customers, increasing transaction size, and boosting purchase frequency. Dive into the intricacies of these methods, where traditional growth tactics are left in the dust.

But that’s not all. 

Roland and Jay delve into the world of strategic partnerships and acquisitions, showing you how to tap into the expertise, assets, and markets you need without the traditional costs and risks. Learn how to leverage other people’s strengths and resources to skyrocket your own business.

The possibilities are boundless as they discuss accessing new markets, adding new products, and embracing growth assets to elevate your business. Realize the potential of exponential growth, allowing you to focus on what you love and excel at, while others handle the rest.

If you’ve ever wondered how successful entrepreneurs achieve astounding growth, this episode is your key to unlocking their secrets.

 Don’t miss this valuable opportunity to learn from two industry titans, Jay Abraham and Roland Frasier, and embark on your journey to a lifetime of business success.

Tune in to Business Lunch with Roland Frasier and Ryan Deiss for this exclusive episode with Jay Abraham. 


“When you can go to other people to partner that have the things that you would like to have in your business and maybe have skills that you don’t have expertise, assets, that kind of thing.”

“Your weaknesses can be things that you’re just not that good at. Or it can be things you don’t know. It can be things you don’t like.”

“We’re going to show you how you can create a lifetime of wealth every three to five years.”


  • 00:00: Introduction 
  • 06:58: New Markets
  • 14:40: Three Ways To Grow Your Business 
  • 17:29: What Do You Need?
  • 22:39: Risks Of Doing It On Your Own
  • 26:16: Leveraging Your People
  • 36:05: Value Of Product Placement 
  • 46:40: Acquiring Assets 
  • 57:14: Why Most Start Ups Fail
  • 1:00:53: Position Your Investments 
  • 1:04:56: Setting Up An SVP
  • 1:20:36: Strategies To Reduce Price
  • 1:29:54: Cashing Out 
  • 1:33:05: Questions From Audience 


• Ask Roland a question HERE.


• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

You can also find other content by Roland on:

The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

Mentioned in this episode:

Get Roland’s Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

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