Episode 460: Brian Lee | Pioneering Disruptive Businesses

Join us for an enlightening episode of The Business Lunch Podcast, with the seasoned entrepreneur, Brian Lee. In this episode, Brian shares his journey from creating LegalZoom to ventures like ShoeDazzle and The Honest Company. Discover the behind-the-scenes stories of how these companies were founded and what led to their success.

Brian Lee also delves into the world of partnering with celebrities and influencers, shedding light on the intricacies of equity splits and collaboration dynamics. He emphasizes the importance of treating celebrity partnerships as genuine business relationships and shares tips on how to approach potential partners.

As a seasoned investor, Brian Lee provides insights into the startup landscape. He discusses his enthusiasm for emerging technologies like augmented reality and virtual reality and their potential to reshape industries. Learn how data-driven virtual malls and innovative drone technologies are paving the way for exciting possibilities in the world of entrepreneurship.

Whether you’re a budding entrepreneur or a seasoned business owner, this episode offers valuable lessons and perspectives from Brian Lee’s remarkable journey through the business world. Join us for this engaging conversation and gain insights into entrepreneurship, celebrity partnerships, and emerging technologies.


“I think like many of you, I think I was just born to be an entrepreneur. I always had it in me to start something…”

“A partnership is a relationship. It’s not transactional. If you can’t see eye to eye with a potential partner, then you shouldn’t be partners.”

“I’m a firm believer that things are always being innovated on and new models will always be created.”


  • 00:00: Introduction
  • 02:08: Legal Tech
  • 08:44: Optimizing Customer Retention
  • 14:29: Lifestyle Brand With Jessica Alba 
  • 16:24: Celebrity Partnerships For Business Success
  • 27:57: VR & Drones
  • 35:20: Availability 
  • 41:09: Advice For Entrepreneurs 


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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

You can also find other content by Roland on:

The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

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