Episode 469: Keys To A Successful Book Launch

Join Roland Frasier and Ryan Deiss in this episode of The Business Lunch Podcast as they dive into the intricacies of book launches. Ryan is eager to hear about Roland’s recent book launch and get insights into how to successfully launch a book. Roland shares his experiences and strategies, shedding light on the decision to partner with Jay Abraham and the purpose of their book, ‘Business Wealth Without Risk.’

Discover the importance of personal branding and how a book can elevate your authority in your industry, as Roland and Ryan emphasize the power of a well-planned book launch. Roland explains the timeline of their book launch, starting from the book’s creation to building an affiliate network to promote the launch event.

Roland discusses the challenges they faced during the launch, such as the responsiveness of the hired launch services and the costs involved. In this episode, you’ll gain valuable knowledge on planning and executing a book launch that drives real results.

Tune in to learn how to make your book launch a strategic success and elevate your personal brand in the process.


“If you’re like, ‘I don’t want a book, I’ve never thought I could write a book, I don’t need a book,’ please listen and watch. Because you really will benefit, whatever you do.”

“It’s not about ego; it’s about understanding the purpose of it, which, for this book, is deal flow.” 

“The goal for the book doesn’t necessarily have to be to become a best seller. Your goal should be to get the kind of readers that you can do business with if that’s the purpose of the book.”


  • 00:00: Introduction
  • 03:13: Books & Personal Branding 
  • 08:36: Launch Strategies
  • 13:20: Marketing Your Book
  • 18:29: Self Vs Traditional Publishing
  • 21:20: Events
  • 26:13: Affiliate Marketing
  • 30:46: Execution 
  • 36:05: Prepare For Challenges


• Ask Roland a question HERE.


• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

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