Episode 470: The Importance Of Your Personal Brand

Join Roland Frasier and Ryan Deiss on another exciting episode of “The Business Lunch Podcast.” In this installment, they follow up on their recent conversation about the book launch of Roland’s “Business Wealth Without Risk” with Jay Abraham.

Surprisingly, neither “Business Wealth Without Risk” nor Ryan’s book, “Get Scalable,” were co-authored by both of them, and they discuss why that is. They delve into the unique approach they’re taking with their book launches, which is focused on generating deal flow and carving out a distinct space in the business operating system world.

Discover how they’re intentionally avoiding the typical book launch strategy and aiming to engineer word-of-mouth referability for their books.

Don’t miss this episode, where Roland and Ryan provide insights into their innovative book launch tactics and strategies.


“The goal of the book is not to write a book that gets bought. It’s not to write a book that gets read. It’s to write a book that gets referred.”

“You can eat your cake and have it too because all the things that you said help all of that experience of having an actual business relationship really lets you see a lot more about somebody.”

“It’s not given away for free because free typically is valued at nothing or less by people. The price people pay, right? Who don’t pay for it.”


  • 00:00: Introduction
  • 01:49: Writing with a partner
  • 07:27: Monetizing content
  • 12:17: Branding
  • 16:55: Book Marketing
  • 19:30: Non-traditional launch strategies
  • 24:53: Referral Tactics


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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

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