Episode 471: The Art of Leveraging Agencies: Tips for Success

Join hosts Roland Frasier and Ryan Deiss in this enlightening episode of The Business Lunch as they explore the intricacies of working with agencies and consultants. With a shared focus on learning from their past experiences, they discuss the dos and don’ts when it comes to integrating external help into your business.

The episode kicks off with a candid discussion about the benefits and pitfalls of working with agencies, as Roland and Ryan reflect on their recent experiences. They emphasize the importance of proper onboarding and integration, sharing valuable insights on how to make these external partnerships work seamlessly within your existing team.

Roland and Ryan share valuable lessons learned from their own journeys, such as the significance of phasing in new hires and setting clear expectations. They stress the importance of understanding the scope of work, prioritizing projects, and ensuring that agency work aligns with your company’s core values.

Additionally, they discuss the critical role of data and measurement in evaluating agency performance and making informed decisions. They offer valuable tips for entrepreneurs seeking to leverage agencies and consultants effectively while avoiding common pitfalls.

Tune in to this episode of The Business Lunch for practical advice and real-world examples to enhance your agency relationships, improve your ROI, and make your business more successful. Don’t miss this insightful conversation between two seasoned business experts.


“You really do have to keep your eye on the ball. I think that you can’t assume they’re just going to come in and do it.”

“It is the start of a process, not the end of your responsibility.”

“The mistake that entrepreneurs make is they abdicate responsibility to these third parties because, let’s be honest, if we could do it ourselves, we would have done it.”


  • 00:00: Introduction
  • 03:33: Team Structure
  • 09:22: Outside Agencies
  • 14:56: Training & Consulting
  • 19:46: Hiring A Marketing Agency 
  • 23:56: Outsourcing


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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

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