Episode 483: 90 Days to Success: Shifting from Yearly to Quarterly Goals

Dive into an engaging and humorous episode of Business Lunch. The hosts kick things off with a light-hearted banter about asking rich people for money and a fictional lawsuit against Apple, setting the stage for a deeper conversation about annual planning—or rather, why they believe it’s ineffective.

Drawing from personal experiences and business insights, they advocate for a more dynamic approach, suggesting a shift towards three-year visions broken down into 90-day sprints.

This episode is a must-listen for anyone looking to revolutionize their approach to business and personal planning, delivered with a mix of humor, practical advice, and relatable anecdotes. Tune in to rethink your planning strategies and set yourself up for success in manageable, achievable segments!


“This is the time of year when companies and entrepreneurs… start thinking about next year. And I gotta tell you, I think it’s a gigantic mistake.”

“The annual plan is a giant mistake… You have no freaking clue where you’re gonna be in 10 years.”

“Every single quarter, I take about a half day to say what are my habits like? What are my inputs like? What resources do I need to acquire so that I can stay up on my next quarter’s goal?”


  • 00:00 Apple Stole Ryan’s Voice
  • 01:25 Planning for Next Year
  • 03:17 The Problem with Annual Planning
  • 04:46 Thinking Three Years Ahead
  • 05:42 Quarterly Sprint Planning
  • 06:41 Applying the Planning Methodology Personally
  • 08:41 Monitoring Progress and Making Adjustments
  • 10:03 Setting Good, Better, Best Goals
  • 12:29 Lead Measures vs Lag Measures


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