Episode 494: Viral Layoffs: A Digital Dilemma at Cloudflare

Welcome to another enlightening episode of The Business Lunch! Today, we’re diving into a topic that’s as timely as it is challenging – layoffs in the digital age.

We kick off with a gripping story that many of you might have caught on TikTok and Instagram. Remember the viral incident where a Cloudflare employee recorded their layoff? It’s a scenario that opens up a myriad of questions and discussions.

From there, we explore the nuances of layoffs – the do’s, the don’ts, and everything in between. We discuss the emotional rollercoaster that the employee went through, and the importance of how companies should manage these delicate situations.

We delve into the legalities and future implications of recording such a sensitive moment. Is it a step towards transparency or a breach of privacy? We also offer some solid advice for companies on how to handle these tough decisions with grace and empathy.

Our conversation is not just about the challenges, though. We focus on the importance of clear communication, constructive feedback, and the vital role of performance metrics in sales roles.

To wrap up, we share some thoughtful insights on the role of a proper firing process and its impact on the overall health of an organization. Because, at the end of the day, it’s all about maintaining a healthy work environment, even in the face of tough decisions.

Join us for this insightful journey as we untangle the complexities of layoffs and learn how to navigate these situations with knowledge and compassion. Hit play and let’s get started!


“I’m a big believer that if somebody is getting fired, there should be no surprise.”

“The supervisor needs to have the training to be able to give constructive feedback which includes criticism.”

“What will make you great at hiring is getting good at firing. It sucks but it’s a critical aspect of the role.”


  • 01:00 The TikTok Firing Incident
  • 03:24 The Firing Conversation
  • 08:38 Recording the Call
  • 10:24 Handling Firing Conversations
  • 17:51 Defending the HR Team
  • 20:17 The Firing Process

Mentioned in this episode:

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