Episode 502: The Power of Pre-suasion and Persuasion with Dr. Robert Cialdini

Dive deep into the art of persuasion with Dr. Robert Cialdini as he unveils the secrets behind effective communication. From the power of pre-suasion to leveraging emotional triggers, this episode offers a comprehensive guide to understanding human behavior and influencing decision-making processes.


“What you focus on at any given moment makes you prioritize all information that’s related to that focal concept while it’s still in consciousness.” – Dr. Robert Cialdini

“Nothing in life is as important as you think it is while you are thinking about it.” – Daniel Kahneman

“Whatever puts people in a state of mind or even an emotional state that’s relevant to a particular choice is the one that’s going to be prioritized for a short period of time.”


  • 00:39 – Mind Expanding Ideas
  • 03:09 – Influential Book Moments
  • 04:19 – Welcoming Dr. Robert Cialdini
  • 05:29 – Difference between Influence and Pre-suasion
  • 07:54 – Royal Caribbean Case Study
  • 09:44 – Impact of Environmental Cues
  • 14:12 – The Ethics of Persuasion
  • 18:54 – The Power of Palm Reading
  • 25:10 – Crafting Emotional States for Receptivity
  • 32:27 – Optimizing Messaging at Every Stage

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