Episode 503: Decoding Influencer Marketing

Join me for a lively conversation with Ryan Deiss as we unravel the mysteries of influencer marketing. Explore the world of micro-influencers and mega-stars, and discover which path leads to greater marketing success. From the power of niche audiences to the pitfalls of chasing fame, get ready for practical insights and expert advice to level up your influencer game. Tune in for a discussion filled with tips and real-world experiences to guide you through your journey!


“There’s a point where somebody crosses over from influencer to celebrity. You’re paying more for reach and giving up actual influence.”

“As your brand gets bigger, you’ve got no choice but to go there. It’s why big brands do Super Bowl ads—they need the reach.”

“An authentic endorsement goes a long way. If the influencer genuinely uses and likes your product, it resonates with their audience.”


  • 01:00 – AMA’s Study on Influencer Marketing ROI
  • 02:22 – Targeting Micro-Influencers for Specific Products
  • 04:44 – Balancing Reach vs. Relevance in Influencer Selection
  • 06:06 – Niche Audiences and Higher ROI
  • 07:31 – Calculating (ROAS) for Influencer Campaigns
  • 08:58 – Famous Celebrities vs. Influencers
  • 10:24 – Maximizing ROI with Newsletter Advertising
  • 11:51 – The Trade-off Between Fame and Influence
  • 13:12 – Multi-Touch Campaigns and Long-Term Influencer Partnerships
  • 14:40 – Direct Outreach vs. Using Influencer Agencies

We’re so glad you’re here.

We're listening! Writing us a review not only helps us improve the show, but it helps other high level entrepreneurs like you to find us. Thank you!

Sign Up For News & Exclusive Opportunities