Episode 504: How to Turn Free Advice Into Profits

How to Turn Free Advice Into Profits

In this episode of the Business Lunch Podcast, hosts Roland Frasier and Ryan Deiss break down how to turn free advice into paid, value-driven engagements. They go through the challenges and strategies of turning consultations into profitable partnerships. Whether you’re a seasoned consultant or just starting out, this episode will teach you how to make your advice count for both you and your clients.


“If you’re going to offer something for free, you need to have a plan for how it turns into a paid engagement. And that needs to be clear to all involved from the beginning.”

“People want certainty. If there is a program in place, then people are more inclined to accept the program as it’s presented.”

“Professionals take the time to build a plan, and professionals go first… Be able to say, ‘Yep, here’s how that works.’ Because that’s going to engender confidence.”


  • 00:45 – Introduction to Transforming Free Advice
  • 02:30 – The Pitfalls of Free Consultations
  • 04:15 – A Real-World Dilemma
  • 06:50 – The Importance of Establishing Value
  • 08:20 – Structured Engagement Strategies
  • 10:35 – The Psychology of “Free”
  • 13:00 – The Power of Saying No
  • 15:25 – The Game Plan
  • 17:40 – From Free to Fee
  • 19:55 – Conclusion and Takeaways

We’re so glad you’re here.

We're listening! Writing us a review not only helps us improve the show, but it helps other high level entrepreneurs like you to find us. Thank you!

Sign Up For News & Exclusive Opportunities