Episode 516: Recurring Revenue and The Key to Business Growth and Stability

Welcome to a new episode of Business Lunch! In this episode, we’ll talk about the power of recurring revenue models in business. Learn how implementing auto-ship, subscriptions, and memberships can drastically reduce customer acquisition costs and significantly boost your company’s profitability and attractiveness to investors. Whether you’re selling physical products, services, or digital offerings, discover practical strategies to make your business more resilient and capable of sustained growth. If you’ve ever wondered how to secure a steady stream of income and make your business more appealing for future investments or loans, this episode is packed with insights you won’t want to miss!


“If they can get somebody to pay more than one time for the same product or service, then they will not have a customer acquisition cost the second time or anytime after that.”

“The longer that you’ve got recurring revenue coming in, the more valuable your company will be.”

“Auto-ship can apply to anything… it’s been applied to everything that you can think of; auto-ship is a wonderful thing.”


  • 00:00 – Auto-Ship Benefits
  • 00:37 – Exploring the Acquisition Wheel
  • 03:22 – Capital and MRR
  • 06:38 – Recurring Revenue Types
  • 09:16 – Success with Auto-Ship
  • 09:59 – SaaS and Memberships
  • 10:54 – Consumables and Services
  • 11:01 – Subscriptions Boost
  • 12:03 – Subscription Strategy
  • 12:34 – Recurring Revenue Wrap-Up

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