Episode 519: From Side Hustles to Software Success: The Entrepreneurial Journey of Robin Alex

Welcome to a new epiosde of Business Lunch. In this episode, we dive deep into the entrepreneurial journey of Robin Alex, co-founder of High Level, an AI-powered all-in-one CRM platform. Discover how a childhood business enthusiast evolved into a software innovator, reshaping digital marketing for businesses. Robin shares his unique story from selling game servers to developing a platform that simplifies and enhances the way businesses interact with their customers. Tune in for inspiration, insights, and invaluable advice for both aspiring and seasoned entrepreneurs!


“We’ve taken all the different software applications that most businesses need and use, and combined them into one place to make it super easy to use.”

“I always have something on the side, and I’m still going to try pursuing both. That’s honestly what I did from that point on.”

“If you can really help a business grow, they want you to stick around forever.”


  • 00:00 – The importance of choice in career paths.
  • 02:30 – Beginnings of Entrepreneurships
  • 03:49 – Family and Entrepreneurship 
  • 06:23 – Work-Life Balance
  • 07:40 – Shifting Expectations
  • 08:05 – Crisis and Opportunity
  • 09:58 – Transition to Corporate
  • 12:40 – IT Consulting and Digital Marketing
  • 15:20 – Longevity in Business Relationships

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