Episode 526: High-Impact Offers: Strategies for Sales Success

Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you’re selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully .


“Sales motion impacts offer structure.”

“You’ve got to say at what point in this process do we get agreement on the problem? Because there’s got to be problem agreement before anything else.”

“If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing.”


  • 00:00 – Problem Agreement
  • 04:05 – Shifting Sales Strategies
  • 05:07 – Sales Motion and Offer Structure
  • 07:30 – Ad Cost Challenges
  • 10:00 – Sales Assist and Sales Function
  • 11:45 – Levels of Awareness
  • 13:20 – Problem Awareness to Solution Awareness
  • 14:40 – Crafting Effective Lead Magnets
  • 15:50 – Adapting to Market Changes

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