Episode 527: From Prompt to Playlist: Generate Songs & Market Music with AI

Welcome to a new episode of Business Lunch! Today, I’m joined by Ryan Deiss, Matt Gray, and Ryan Frasier to dive into the latest breakthroughs in AI technology. This episode dives into the world of Artificial Intelligence (AI) and its potential to revolutionize music creation. We explore how AI can generate entire songs based on simple prompts, pushing the boundaries of artistic expression.


“I think humans will always pay to watch other humans do human work; we’ll always find that more interesting and valuable.”

“The ability to give it a URL and it spits out a bunch of ads, even if they’re not great, means our team isn’t starting with a blank page.”

“If you bring amazing ideas, you’re no longer restricted by mechanical movement or in-depth technical knowledge; you just need to be able to bring the ideas.”


  • 00:00 – Introduction to AI in Music
  • 02:14 – Professional Voice Cloning with 11 Labs
  • 04:08 – AI-Generated Music Examples
  • 07:23 – Implications for Creators
  • 09:33 – AI as a Co-Creator
  • 10:40 – Future of AI Assistants
  • 12:12 – Innovations with HeyGen
  • 14:09 – Consolidation of AI Tools
  • 15:00 – Introducing the Roland Brain

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