Welcome to a new episode of Business Lunch, Ryan Deiss and I dissect the recent hype surrounding two new AI-powered gadgets – the Humane AI pen and the Rabbit. Both products promised to revolutionize our lives with features like real-time feedback and enhanced productivity. However, reviews have been scathing, exposing the devices as clunky, unhelpful, and ultimately a letdown. We delve into the challenges of launching new hardware products in a crowded market and explore the dangers of overpromising and failing to deliver, highlighting how a great marketing campaign can backfire if the product itself isn’t exceptional.
Highlights:
“The people are not stupid long term, we’re all a little stupid short term from time to time.”
“It’s a game of replacement, not enhancement.”
“The better you are at marketing, the better your product better be.”
TIMESTAMPS
- 00:54 – Introduction
- 02:36 – Memorial Day
- 05:26 – AI Devices and Hype
- 07:17 – The Future of AI Gadgets
- 12:24 – Apple Vision Goggles
- 14:21 – Lessons Learned
- 16:30 – Nobody Wants More Stuff
- 17:32 – Rabbit Using Chat GPT
- 23:10 – Marketing Lessons (and Mistakes)
