In this podcast episode, Roland Frasier and his team share their strategies and insights on how to generate deal flow. They also discuss mistakes they made along the way and how they overcame them.
TIMESTAMPS
- 00:00 – Introduction: The Current State of Search Marketing
- 02:52 – The Inefficacy of Traditional Search for Nationwide Businesses
- 05:03 – Shifting Priorities: Paid Media vs. Organic Search
- 08:24 – The Impact of AI and Generational Changes on Search Behavior
- 11:05 – The Importance of Multi-Channel Marketing Strategies
- 14:00 – Connection and Authenticity in Content Marketing
- 17:00 – Discussing Owned Media and Its Advantages Over Organic Search
- 20:21 – User Experience and the Shift Away from Traditional Search
- 23:18 – Reddit as an Emerging Search Platform
- 26:28 – The Role of Specialized Sites and Social Groups in Niche Searches
- 27:24 – Conclusion: Future Outlook on Search Marketing
