Welcome to a new episode of Business Lunch! In this conversation, Roland Frasier and Ryan Deiss break down one of their favorite business strategies: using partnerships to scale without extra capital or risk. If you’re an entrepreneur, founder, or marketer looking to grow your business faster (and smarter), this episode is for you. Roland and Ryan reveal how to create strategic partnerships that can exponentially increase your reach, resources, and revenue without spending a dollar more on ads or infrastructure.
Highlights:
“If you can’t write down the offer in a sentence, it’s probably not going to work.”
“The best partnerships solve a need for both sides.”
“Speed to implementation is everything.”
“You get further when you grow together.”
TIMESTAMPS
- 00:00 Introduction
- 01:54 A Definition of Partnership Marketing
- 04:40 The Difference Between Affiliate and Strategic Partnerships
- 07:30 How to Identify the Right Partners
- 10:45 Crafting a Compelling Partnership Offer
- 15:10 The 9 Core Areas Where Partnerships Can Drive Growth
- 21:03 Example: Scaling a Software Business Without Spending a Dime
- 26:12 The Importance of Speed and Simplicity
- 31:30 Avoiding the Most Common Pitfalls
- 35:58 Final Advice for Entrepreneurs
