No One Wants a Drill, What They Want Is A Hole
In this slightly different episode of Business Lunch, Roland talks with us about an insight that smart marketers and successful entrepreneurs have understood for decades.
A great reminder for whenever you’re
• Thinking about or reviewing your marketing.
• Optimizing an Ad.
• Trying to figure out how to make your product better.
“What you’re trying to do is let them know that your product is a conduit, a means to them achieving what they want. Really focus on the end result” – Roland Frasier
Visit RolandFrasier.com
Mentioned in this episode, ‘The Innovators Dilemma’ by Clayton M. Christensen
Follow @BizLunchPodcast on Twitter and Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
