Episode 92: The 5-Step Process For Scaling Your Business – Strategies For Every Entrepreneur With Paul Lemberg

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Roland Frasier got to sit down and dig into conversation with Paul Lemberg, a renowned business coach, and author who, simply put, helps entrepreneurs make more money.

Paul has consulted with Fortune-100 companies like Cisco, Adobe, IBM, Goldman Sachs, JP Morgan/Chase, Mass Mutual, and Accenture, but his real and true passion is helping small business owners and CEOs double and triple their profits, and sometimes grow their companies more than 10-fold.

So whether you are a scrappy upstart with no systems in place, or a train in motion ready to scale, this episode has lots of value for the process, nuts, bolts and strategy of scaling up. For more from Paul Lemberg, visit his website here.

”Most people sell one product to one group one time. That’s it!… They’re missing the 10x they’d get if they bothered to monetize the customer.”-Paul Lemberg

Listen For

  • Pauls two requirements for recognizing scalability in any business.
  • What is worth testing.
  • How to master pricing.
  • The steps entrepreneurs & sales people miss time and time again.
  • How to improve lead generation.
  • How to improve conversion.
  • How to improve your margin.
  • How to better monetize the customer.
  • How to master Systemization & Prioritization (and the use of your time).
  • …And a plan for the beginning when things are ‘scrappy’ and too early to systematize.
  • How to make it so your business can run without you – even if you’re an artist!


Four Questions Every Business Needs To Be Asking

1) Are we doing the most to create value for the customer?

2) What value is a customer trying to satisfy when they purchase our product? – Is there anything else I can provide that would help them obtain that value?

3) What else does a person who’s thinking about X need that I can also help them with?

4) What’s the capacity of this business to deliver more of what it’s got without investing more in?”

Most people don’t get the full value (utility, fun joy, satisfaction, etc.) of what they’re looking for and they don’t get it simply because there’s a part of every human being that tries to conserve resources (money)…the salesperson’s job is to help you figure out what it is you’re trying to achieve in the first place and help you get there!” Paul Lemberg

Contact & Follow Roland

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Contact & Follow Paul Lemberg

On Twitter

On Instagram

Through his website

References and Links Mentioned:

Always Be Testing by Bryan Eisenberg

Be Like Amazon

Waiting for your Cat to Bark

My Life and Work by Henry Ford

Be Unreasonable by Paul Lemberg

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