The things that are making you money today may not be the things that will make you money in 5 years. Sometimes trying not to be stupid is way smarter than trying to be smart.
In this short and smart episode Roland Frasier explains Inversion Thinking and breaks down a Burger King campaign that first failed, but ultimately resulted in massive success. Because sometimes Inversion thinking can help you create a brilliant campaign. With a little creativity, a fun scrappy approach, and these five steps, you’ll be on your way.
Our host, Roland Frasier, has founded, scaled, or sold 24 different 7 to 9 figure businesses, ranging from consumer products to industrial machine manufacturing companies,