Episode 403: Consulting for Equity AMA with Jonathan Cronstedt

We all know that consulting for equity works. But did you know it’s possible to consult for equity in significantly higher-valued companies? 

On today’s episode, Roland Frasier and Jonathan Cronstedt continue their discussion on why consulting for equity is by far the fastest way any consultant, coach, or industry expert can grow their wealth. They answer audience questions on how to transition from consulting for cash to consulting for equity and some red flags you should never ignore when structuring an equity deal. 

Tune in to learn how to build the confidence to charge whatever you feel is right as long as you know the value you bring to the table. As a rule of thumb, if the business owner is not excited about having both your interests aligned through equity, it’s probably the wrong deal, or your contribution is not that important. 


  • Consulting for Equity (CFE)
  • How to navigate your first CFE deal
  • Ways to uncover what you’re good at
  • Discovery questions to help uncover customer pains
  • How to price and package your consulting services
  • Red flags to look out for in potential clients
  • How to prepare in advance for a consult meeting
  • Get past the fear of asking for equity



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