Episode 487: Holiday Sale Strategies: Leveraging Urgency

Welcome to another episode of Business Lunch with Roland Frasier and Ryan Deiss! In this special episode, Roland shares tactical strategies to help you live a rich and happy life.

In today’s episode, Roland and Ryan discuss the importance of maintaining momentum in your business during the holiday season. As they reflect on recent successes and promotions, Roland emphasizes the significance of not taking your foot off the gas and continuing to drive through the end of the year.

They explore various strategies for holiday promotions, such as urgency offers, flash sales, and limited edition products. Ryan shares insights into Digital Marketer’s successful “12 Days of Deals” campaign, emphasizing the power of bundling and storytelling.

The hosts explore the concept of frictionless checkout, buy-now-pay-later options, and proactive human outreach. They suggest ways to combat cart abandonment, such as persistent carts and personalized messages.

In the spirit of giving, Roland suggests providing favors to your customers by offering them incentives for year-end purchases, creating a win-win situation.

Finally, the hosts encourage businesses to finish the year strong and plan for a successful January, leveraging the lower ad costs and heightened attention in the market.

Don’t forget to explore the opportunities that January presents for expanding market share. If you enjoyed this episode, share it with a friend, and be sure to check out the Business Lunch Podcast website for detailed notes and resources.

Remember, the first part of January is an excellent time to capitalize on lower ad costs and maximize attention. Seize the opportunities and monetize your existing relationships while gearing up to expand your market share in the new year.

Thanks for joining us on Business Lunch. We’ll catch you in the next episode!


“Don’t take your foot off the gas. You’re on a big roll of momentum. Finish strong and drive through the end of the year.”

“This time of year, people are making decisions about what groups and things they’re going to be invested in next year. Now’s the time when people start thinking about identity, not just what I am going to do next year, but who am I going to be?”

“It’s still a really good time to do urgency offers, flash sales, limited edition products—whatever can create a sense of FOMO.”


  • 00:00: Introduction:
  • 05:32: 12 Day Marketing Strategy
  • 9:30: Peak Season Outreach
  • 17:16: Holiday Marketing For E-Commerce
  • 22:17: End Of Year Sales Growth 


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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

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