Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Richard Lindner to discuss the evolution of Digital Marketer. Entrepreneurs, marketers, and business owners will gain invaluable insights into adapting business models, overcoming challenges, and leveraging emerging technologies like AI.
Highlights:
“We don’t train humans anymore. We train AI to work for humans.”
“Define your company by the person you serve, not the product you sell.”
“AI is changing at the rate at which the internet changed.”
“If you can’t buy it twice, you can’t afford it.”
TIMESTAMPS
- 00:00 Introduction
- 03:33 Professionalizing Internet Marketing
- 07:42 Challenges with Certifications
- 11:45 Exploring Software Development
- 16:26 Redefining the Target Audience
- 22:04 Licensing Intellectual Property
- 25:37 Returning to Community and Training
- 27:34 The Impact of AI on Marketing
- 31:12 Key Business Transformation Takeaways
