Episode 247: Feel Amazing And Build A Bullet Proof Business, With Dave Asprey

March 10, 2021

“If you’re listening to this podcast, the odds are that you’re probably a bit of a crazy entrepreneur, which means you’ll do ten things when you really should only do two.” Dave Asprey.

Dave Asprey is the American entrepreneur that founded Bulletproof Nutrition Inc. He has written five books, and Men’s Health described him as a “lifestyle guru.”

In this episode, Dave Asprey talks about more than just How To Hack Your Biology. We’re giving you the full conversation so that you can hear Dave’s advice on business, managing your entrepreneurial role, leading a team, finding confidence when you don’t have credentials, and more! It’s packed with excellent takeaways, so be sure to share this episode with the smartest of your friends.

Did You Know?

We’ve surpassed 1.5 million downloads, and we’re going to cross the 250-episode mark this month, so we’re giving the show a boost and our listeners some love. Be sure to enter our giveaway because we have an incredible line-up of Apple prizes.

Plus, make sure you’re following us on ApplePodcasts because we are finally airing our special episodes with Sir Richard Branson, Arnold Schwarzenegger, and Marcus Lemonis this month.

You can also find us on these platforms here.

Listen To This Episode For,

• Why he regrets going International too soon.

• His thoughts on Branding.

“So you’ve got to build something that works really well. If you don’t get your product dialed in and you try and build a good brand around a bad product, you’re a scammer.” Asprey

• Advice on building a company on a shoestring budget.

“If you get a company that’s full of enthusiastic people who haven’t navigated these waters before, they’ll get there. But there might be some bodies along the way. But if you have a guide on the Safari who kind of knows where the potholes are, you might get there more intact and then spend less money. So it’s a question of capital efficiency.” Asprey.

How To Not ‘Break The Team’.

Why it’s your ethical responsibility to ‘hack’ your employees.
The rewards of investing in your team and their personal development.

“If you are not sending them out for a leadership training, or management training, where they can become both better at the business, but also better as human beings, you’re actually not getting a very good return on the investment that you make in your people. So I consider that to be part of being a good company.” Asprey.

What to look for when picking your board of directors.
Management mistakes to avoid.
How to spot people that will help you scale.

“These are people who will share their jobs, the people who are secure in who they are and secure in what they do. Those are your people. And those are the ones who will help you scale and scale and scale”. Asprey.

Why over-titling creates pain.

“Do you know how many sub-million dollar companies with four employees need three C-level officers? Zero. Hire directors because it’s a lot less painful.” Asprey.

Plus, Hacking Your Biology 101

Dave has spent more than $1M on personal health experiments. Along the way, he tried everything himself, obsessively focused on discovering: What are the simplest things you can do to be better at everything? Listen for Dave’s innovative strategies for improving sleep, diet, and mental health.

“If you’re not doing any of that personal development stuff, you’re hiding from yourself, and you won’t grow yourself. And if you don’t grow yourself, you won’t grow your company.” Asprey.

Today’s Top Takeaway

The most important thing for increasing the Lifetime Value of your Customer is to have a really big mission that you’re really public about and a brand that has integrity and authenticity built-in. When you do that, people want to be a part of the mission.

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