“Innovation can be hard if you can’t systematize it.” Roland Frasier
In this short, snackable episode, Roland Frasier lays out 14 different business models, and drills down on 14 different pricing structures. By thinking through these categories and looking under the hood of your business, you may be able to innovate in ways you didn’t expect.
Subscribe and listen in for our ‘sit-down’ interview on Wednesday, and we’ll have more directly from Roland Frasier, next Monday.
Listen First For These 14 Different Business Models
1. Affiliate model.
2. Pay As You Go model.
3. Publisher.
4. Franchising.
5. Manufacturer (with sales reps).
6. Manufacturer (wholesale).
7. Manufacturer (Direct).
8. Manufacturer (Middle person brokering deals).
9. Reseller with a Value-added Reseller model.
10. Retailer
11. Network marketing.
12. All you can eat model (meaning it’s one fee, and you get as much as you need. This is usually in data but also at buffets!)
13. Direct seller
14. Subscription business.
Plus, 14 Different Pricing Structures
1. Free with ad support.
2. ‘Freemium’ with up-sells based on value.
3. Tiered volume (we give discounts or charge less as people consume more).
4. Features and Add ons (think of the car industry).
5. Low Price Leader (Walmart).
6. MSRP, Manufacturer Suggested Retail Price.
7. MAP, Minimum Advertised Price.
8. Free With Paid Support.
9. Times Cost.
10. A Portfolio Suite of Products (Such as Adobe Creative suite)
11. Commodity Based.
13. Luxury.
14. Discount.
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you.
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