In this short, snack-size episode, Roland Frasier shares his ‘Pivot Canvas’ to help you brainstorm the smartest ways to grow and pivot.
By running your business through Roland’s “Pivot Canvas” ideas, you’ll be able to see opportunities that you may be missing or innovations that you can make to the models you already have in place.
Be sure to subscribe and tune in for our ‘sit-down’ interview on Wednesday, and we’ll have more directly from Roland Frasier, next Monday. If you’re loving the show, head over to the home page and sign up for news and exclusive opportunities.
Roland Frasiers Pivot Canvas
Can you…
1. Zoom in like Apple?
2. Zoom out?
“Have one product that is very inclusive, that you can splinter out so that you have lots of separate products”. Roland Frasier
3. Improve your price or performance with new technology?
4. Switch your Sales Platform (between a house product and an affiliate or marketplace)?
5. Change your distribution channel (but not your product)?
6. Value Capture: Is there some kind of revenue model that you haven’t thought about before?
7. Can you change your growth engine? Switch from viral to paid? Or visa versa?
8. Tweak your product to solve a more critical customer need than it’s currently solving?
“There’s a lot of products that started out one way. Post-its would probably be the best example – they were supposed to be inventing a non-breakable bond. And, and they did not succeed. They failed utterly because it wouldn’t stick even to paper. But it turns out that that’s pretty cool. Right?” Roland Frasier
How about you,
9. Adjust your customer segment? Directing the same product to a different customer.
“So we do this with masterminds. We have the War Room Mastermind for digital marketing and digital businesses. We have Closing Table for Real Estate agents and brokers. We have Boardroom for Real Estate Investors. It’s the same product just going to different segments.” Roland Frasier
And lastly,
10. Consider changing your ‘architecture’ from the high margin, making a lot of money on a low volume, to making a little money on a lot of volume.
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