Equity sharing is just one of the tricky subjects discussed in today’s episode with Roland Frasier, and Ryan Deiss. Today is the beginning of a new chapter for the Business Lunch Podcast, as we welcome our new co-host Ryan Deiss. These two seasoned Entrepreneurs also chat about a sudden slump in sales and the (apparently controversial) role of the CEO when it comes to marketing.
As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too!
In this two-part series, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you want to scale your marketing WITHOUT going too corporate-y.